Fletcher was a significant figure of British graphic design. He was a founder member of the design group Pentagram in 1972.
His most recognizable works are probably his logos, many of which are still used. I was surprised at how many of his logos I recognized when I researched his work. His logo for the V&A museum was designed in 1989, the ability to design a logo which can remain unchanged for 20 years is impressive. The design fits its purpose and function perfectly. The font used for the V&A is Bodoni, I particularly like the way he has crafted it into one symbol by using the stems from the ‘&’ to complete the construction of the A, creating a whole unit. I think this, it what makes it work well as a logo.
His most recognizable works are probably his logos, many of which are still used. I was surprised at how many of his logos I recognized when I researched his work. His logo for the V&A museum was designed in 1989, the ability to design a logo which can remain unchanged for 20 years is impressive. The design fits its purpose and function perfectly. The font used for the V&A is Bodoni, I particularly like the way he has crafted it into one symbol by using the stems from the ‘&’ to complete the construction of the A, creating a whole unit. I think this, it what makes it work well as a logo.

Looking through his work I think he is a definition of what a graphic designer should be. He has a distinct visual style making his work identifiable; they are witty, charming and perfectly put together images. His image of the number 27 bus with people on the top deck appearing to be seated on an advertisement is a perfect example of this.

References
The Art of Looking Sideways - Alan Fletcher
http://www.designmuseum.org/exhibitions/previous-exhibitions/alanfletcher
Beware Wet Paint: Designs by Alan Fletcher
http://www.pentagram.com/en/
The Art of Looking Sideways - Alan Fletcher
http://www.designmuseum.org/exhibitions/previous-exhibitions/alanfletcher
Beware Wet Paint: Designs by Alan Fletcher
http://www.pentagram.com/en/