The Bauhaus (in brief!)

The founder of the Bauhaus (1919-1933) was an architect named Walter Gropius. At the time Germany was experiencing cultural and political upheaval; despite the Bauhaus revolutionary approach to teaching art Gropius maintained that the Bauhaus was unpolitical.
The ideals of form following function were part of the distinctive Bauhaus style. Modernism was a huge influence on the approach of designs. Gropius wanted to reunite craft with art thus creating highly functional beautiful consumer goods that could be easily mass produced. The unique Bauhaus style was also influenced by De Stijl. Johannes Itten taught at the Bauhaus; he developed the course which students would begin at their start of their studies its emphasis being on unusual uses of common materials. Itten eventually left the Bauhaus due to disputes with Gropius over teaching methods (use of meditation and eastern mysticism). Itten's departure marked a turning point in the whole ethos in teaching at the Bauhaus, Gropius wanted to further the ideas he favoured of Russian Constructivism. Itten was succeeded by Moholy-Nagy. For the showcase of the schools new ideas a house was designed, built and furnished as a model modern home. A new location for the school was founded in Dessau, 1925. The Bauhaus was fulfilling the ideals Gropius had intended and the school enjoyed a few years of success. But, with Nazism in the ascent, political pressure mounted, and in 1928 Gropius left. His successors, Hannes Meyer and Mies, spent their leaderships hindered and caught up in political friction.

References
http://en.wikipedia.org/wiki/Bauhaus
http://www.tate.org.uk/collections/glossary/definition.jsp?entryId=40
http://www.designicons.co.uk/
Bauhaus Dessau: Walter Gropius - Dennis Sharp

Ed Fella

Ed Fella has worked across a number of fields within the art world. He begun his career working in the commercial world of advertising but now works in education. His work in graphic design and typography is unique and very distinctive; he is an established and impressive post modern artist. Fella’s work has embraced the postmodern concepts of deconstruction, he mixes high and low culture trends throughout his work.A lot of his works are cluttered pieces of typographic design that mix hand written fonts of different sizes and layouts, colours and shapes together, I think they are like perfected doodles.

Ed Fella’s personal approach to typography is bold and daring, his work has featured in Raygun magazine and it definitely falls into the same genre of artists that worked on their covers; very experimental and unconventional. Half of issue 17 of Émigré magazine is devoted to Ed Fella. His font designs are still featured by them. He blurs the divide between graphic design and art; this is certainly evident in his collages that are beautifully composed pieces of typography and art.

References

http://www.emigre.com/Bios.php?d=15

http://www.edfella.com/

Ed Fella: Letters on America - Lewis Blackwell

Semiotics

Semiotics is the study of signs; their meaning, significance and purpose. In day to day life we are bombarded with images (or signs) that may order, direct or explain without the use of much text or none at all. In a society where advertising is constantly surrounding us we have learnt to connect certain feelings, emotions, and desires with the use of specific visuals (often subconsciously). Advertisers can use this to create catchier shorter methods of passing information to the consumer. It also allows for them to catch their target market quickly and efficiently.
Not all semiotics are linked so directly to advertising. Colour is a good example of the use of semiology. For example blue representing cold and red as hot is found on almost all taps internationally. Road signs are also designed to communicate without the need for text or lengthy explanation. Drivers quickly become accustomed to road signage.
Of course it could be that a semiotic technique used in one country could change or loose meaning (importance) in another for example the use of a particular colour as bad or dangerous. However through our ever more connected world most common signs (green man crossings, buttons on electrical equipment) can be used across the world, allowing for better trade and improved communication between cultures.

References
http://www.aber.ac.uk/media/Documents/S4B/sem02.html
Mythologies - Roland Barthes
http://www.isisemiotics.fi/